The CPM Isn’t Dead, Programmatic Will Continue To Grow

mastercardIn a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence of new forms of data for targeting consumers that could become new forms of currency for trading with media, MasterCard media chief Ben Jankowski said while traditional media-buying values have not been abandoned by big marketers, they no longer are the dominant reasons they choose the media they do. For the full story read MediaPost and further comment on “transparency” read MAD London

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