Allison+Partners latest agency to enter German market with tech acquisition

It follows the acquisition of five-office ergo by Edelman in December, and Golin’s entry into the market in a joint venture with a fellow Interpublic Group agency, announced in April.

Higher Ground will lose its name, but retain its founders – Martina Müller and Vivian Dadamio will be senior vice-presidents leading new Allison+Partners offices in Berlin and Munich respectively.

The pair set up the agency in 2010, and it has seven staff. It has been acquired outright by Allison+Partners. Terms of the deal were not disclosed.

For the full story read PRWeek