Amazon steps up battle with Netflix and Sky by adding new UK channels

Amazon is to add more than 40 TV channels to its UK streaming service, including ITV and live sport for the first time, upping the stakes against rival Netflix and pay-TV operators such as Sky.

Amazon will offer the channels at an extra cost to Amazon Prime members, who pay £79 a year or £7.99 a month for on-demand video including exclusive shows such as American Gods, The Grand Tour and Man in the High Castle.

The individual pricing for the new channels ranges from £1.49 to £9.49 a month, with subscribers choosing and paying for individual services, rather than for a bundle as with the traditional pay-TV model used by Sky. Netflix’s standard video on-demand service costs £7.49 a month while Sky’s cheapest package of channels is £22.

For the full story read The Guardian 

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