EU committee approves controversial Copyright Directive

A European parliament committee has voted in favour of the Copyright Directive, leaving tech giants like Google, Microsoft and Amazon in the lurch over publication rights.The directive will force online publications to pay a portion of their revenues to publishers, and take on full responsibility for any copyright infringement on the internet.

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Biggest Brands Will Lose 43% of EU Audience Data Following GDPR

As the General Data Protection Regulation (GDPR)is set into action today in the European Union, brands and publishers everywhere will feel the effects. Just yesterday, Google invited members from four major publishing trade groups– Digital Content Next, European Publishers Council, News Media Alliance and the News Media Association—to meet with executives about the tech giant’s approach to data as the GDPR goes into effect. And while the GDPR won’t have the impact on U.S. brands and extensions of international companies it will in the EU,  its implementation could result in U.S. customers demanding similar actions.

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Google to invest $300m to support publishers and combat fake news

Google is stepping up efforts to improve relations with news publishers with a $300m commitment that includes support for subscriptions and efforts to fight fake news. The launch of the Google News Initiative comes as Google and Facebook are facing criticism for their emergence as gatekeepers for information, their dominance of the digital advertising market and their role in the proliferation of false and misleading stories online in the wake of the 2016 US presidential election and Brexit vote

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Facebook plans sweeping changes to newsfeed

Facebook is planning sweeping changes to its newsfeed, as Mark Zuckerberg pledges to help users have more meaningful social interactions on the platform by prioritising posts from friends and family at the expense of those from publishers. Mr Zuckerberg said users would see less public content “like posts from businesses, brands and media”. This content would be prioritised based on whether it encouraged interactions between people, rather than “passively read”.

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Financial Times surpasses 700,000 digital subscribers and boasts highest readership in 130-year history

The Financial Times claims to have exceeded 900,000 ‘paying readers’ for the first time. The title has seen a surge in digital subscribers since April when it revealed the total stood at 650,000, up 14 per cent year on year. At the time it said Brexit and the US presidential election appeared to have particularly fuelled subscriber growth

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Advertising companies struggle to adapt to a new world

It has been a miserable year for the holding companies that own the world’s largest advertising groups, with shares in WPP, Publicis, Omnicom and Interpublic Group all down sharply over the past 12 months. Consumer groups are rethinking their marketing spending while unease about the effectiveness of digital advertising has damped investor spirits. With advertising’s Mad Men in danger of becoming sad men, what future is there for the holding companies? Their business model, which has traditionally brought together creative agencies, media buying and planning groups, is under attack on multiple fronts.

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