Advertising companies struggle to adapt to a new world

It has been a miserable year for the holding companies that own the world’s largest advertising groups, with shares in WPP, Publicis, Omnicom and Interpublic Group all down sharply over the past 12 months. Consumer groups are rethinking their marketing spending while unease about the effectiveness of digital advertising has damped investor spirits. With advertising’s Mad Men in danger of becoming sad men, what future is there for the holding companies? Their business model, which has traditionally brought together creative agencies, media buying and planning groups, is under attack on multiple fronts.

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Amazon now has a $1 billion ad business

Amazon is making good on its promise to eat advertising. In its third-quarter earnings report today, the e-commerce giant said it saw “other” revenue, which is mostly composed of ad sales (and to a much smaller extent, its credit card business), grow 58 percent year over year to $1.12 billion. That’s a slight increase from the growth rate in the prior second quarter, when it grew 53 percent year over year

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Closure of UK’s tenth biggest selling mag Glamour is a huge blow to the power of print

With 260,422 sales a month Glamour was the tenth biggest selling magazine in the UK as ranked by ABC. So news that its monthly edition is to close at the end of the year is a huge blow to the power of print magazine publishing. Glamour has fallen a long way since it burst on to the UK publishing scene in 2001, back in the days when publishing innovation was largely about changing the size of paper used

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The Dentistry Show and the British Dental Association (BDA) announce major new collaboration

Press release: The British Dental Association and CloserStill Media have announced a major new collaboration, that will see the British Dental Conference and Dentistry Show launched in May next year. The new collaboration of the BDA’s British Dental Conference and Exhibition, and CloserStill Media’s Dentistry Show, will take place on 18 to 19 May 2018 at the Birmingham NEC and will be the undisputed leader in dental events.

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Guardian Media Group cuts losses by more than a third

The parent company of the Guardian and Observer cut its losses by more than a third to £45m in the last financial year and more than quadrupled its number of paying members, as it seeks to break even within two years. Guardian Media Group said total revenues increased by 2.4% to £214.5m in the year to 2 April, thanks to the popularity of its membership scheme, one-off contributions and growth in international operations

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Diversified announces ambitious organic event for the capital

Press Release: Diversified Communications, organisers of the highly successful natural and organic trade shows in London, Scandinavia, Hong Kong and Australia, and publishers of Natural Products magazine and Natural Products Global, have announced the launch of a major new consumer event, The Go Organic Festival, to take place at London’s iconic Battersea Park, over the weekend of 8-9 September 2018

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