NEW YORK — Cohn & Wolfe (www.cohnwolfe.com) announced today it will take a minority stake in BPG | pr, one of the most respected PR agencies in the Middle East. The move strengthens and broadens Cohn & Wolfe’s offer to clients across the MENA region and follows on the heels of the agency’s Asia-Pacific expansion in China, India and Southeast Asia.
The new agency, BPG | Cohn & Wolfe, will provide current BPG clients access to an award-winning international network, while bringing Cohn & Wolfe clients deep expertise in the MENA region across lifestyle, FMCG, travel and tourism, healthcare, corporate and government.
BPG | Cohn & Wolfe provides PR and marketing services to leading global and regional brands including Rolls Royce, Visa International, Omega, Dubai Events and Promotions Establishment (DEPE), Masafi Mineral Water, Jumbo Electronics and Dusit Thani Hotel Group. BPG | Cohn & Wolfe has a multinational, multilingual staff of 34 professionals from 13 countries. The network is one of the few public relations agencies established in the Middle East, with headquarters in Dubai and additional offices in Abu Dhabi, Baghdad, Doha, Jeddah and Kuwait, as well as affiliates in Cairo and Muscat.
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