Condé Nast Acquires Pitchfork Media

Deal gives Conde_Nast_logoCondé Nast an instant foothold in music content and access to a younger audience segment.Condé Nast announced today it acquired online music site Pitchfork. The deal gives Condé Nast a dedicated music vertical while also adding a younger audience segment to its digital network.

Founded in 1996, Pitchfork has grown from its roots as a local guide to independent music to a site that now attracts more than five million unique monthly visitors, according to company numbers. Terms of the deal were not released, but the transaction includes the website, two music festivals and a quarterly print magazine, The Pitchfork Review, which launched in 2013 with a circulation of 10,000.

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