Condé Nast has acquired social data and marketing platform CitizenNet

Condé Nast has acquired social data and marketing platform CitizenNet to expand the media company’s audience targeting and data capabilities to its social platforms.

CitizenNet will be incorporated into Condé Nast’s data product “Condé Nast Spire,” which it launched last summer.

The goal of the acquisition is for Condé Nast’s advertising and marketing partners to reach the right audience at the right time, at scale and across platforms.

Condé Nast’s brands have more than 174 million followers on social media.

Fred Santarpia, chief digital officer of Condé Nast, called the acquisition “the beginning of our investment phase,” as the company responds to “rapid changes in the media and technology sector.”

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