Condé Nast Launches New Audience Data Platform, Condé Nast Spire

Conde_Nast_logoToday Condé Nast revealed the launch of its new data offering, Condé Nast Spire, powered by 1010data’s insights platform and proprietary data sets.

The new platform identifies, targets, and optimizes correlations between consumers’ content consumption and purchase behavior, utilizing the company’s first-party behavioral data in conjunction with 1010data’s consumer purchase data.

It uses the data to build accurate micro-segments geared toward advertisers’ business goals and to create custom content that resonates with said micro-segments to ensure the timely delivery of the right message to consumers at the right time. Clients will also receive intelligence gathered during campaign execution to use in their marketing efforts.

For the full story read Folio and MRWeb

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