Desktop advertising to suffer steep fall, study says

zenithOptimedia-logo4The decline of online desktop advertising will pick up speed in the next two years, outstripping losses in newspaper and magazine advertising combined, according to a new study.

Worldwide desktop ad spending will fall by $10.7bn to $88bn by 2018, according to the three-year forecast by Zenith, the media agency owned by Publicis. Newspaper and magazine advertising, by contrast, will shrink by $5bn to $54bn.

For the full story read the FT

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