FIPP: Hearst’s Duncan Edwards on Cosmopolitan’s online-only expansion

HearstIn the past, content brands often required local partners to enable their internationalisation strategy, requiring local content, advertising, logistics and brand development support in expanding to new markets.

Today, on the back of the Internet in general and social distribution of content in particular, this is not an absolute requirement anymore. As such, there is no single blueprint for such expansion anymore.

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