Future taps Rubicon to launch global ad exchange for programmatic trading

futureFuture plc., a London-based media corporation, has tapped Rubicon Project to launch a global ad exchange for programmatic trading. The ad exchange will include inventory from all of Future’s major brands, including Tech Radar, PC Gamer and Total Film, per a release. Future claims it reaches over 50 million international consumers per month across desktop and mobile.

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