WPP announces that GroupM, the leading global media investment management group, has acquired a majority stake in directComm Marketing Group (“directComm”), a leading provider of integrated direct marketing services in Turkey. directComm specialises in digital marketing, customer relationship management, events and social media. Clients include Türk Telekom, Siemens and Sony Mobile. Founded in 2000 and based in Istanbul, directComm employs around 70 people.
Unaudited revenues for the year ended 31 December 2014 were approximately US$ 6.5 million, with gross assets at the same date of approximately US$ 3.2 million.
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