Haymarket Media Group is to invest £50m over the next three years and create more than 100 jobs in a new division, Haymarket Automotive. The company’s market-leading brands, What Car?, PistonHeads and Autocar, will form Haymarket Automotive, which has previously been part of Haymarket Consumer Media. One of Haymarket Automotive’s main aims is to tap into the £85bn-a-year retail market for new and used cars. It will connect car-buyers with dealers and manufacturers, who will pay a monthly subscription fee.
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