Hearst buys $21 Million Stake in Complex Media

HearstHearst is continuing its string of bets on youth-oriented digital content and video platforms through a $21 million stake in Complex Media, a network of edgy pop culture, entertainment, tech and gaming sites. For media companies with traditional roots, buying into the millennial market is quicker than launching into it or incrementally attracting younger demos to existing brands. Hearst has also made investments in Vice, AwesomenessTV and Buzzfeed—the latter through Hearst Ventures.

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