Industry Reacts To Rocket Fuel's Acquisition Of [x+1]

rocketProgrammatic ad platform Rocket Fuel this week announced its intention to acquire [x+1] for roughly $230 million. [x+1] is a demand-side platform (DSP) that also has a data management platform (DMP).

The deal is significant because both Rocket Fuel and [x+1] have established themselves as large players in the ad tech space. I tracked down a few people from around the industry to hear their comments.

For the full story read Mediapost

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