Informa plc (“Informa” or the “Group”), is pleased to announce the acquisition of a stake in Baiwen, the owner and organiser of the annual China Beauty Expo (“CBE”).
China is the second largest consumer and producer of cosmetic products in the world, with the market estimated at over $31bn in 2012 by Euromonitor.
CBE is the largest beauty trade event in China, comprising three co-located exhibitions that take place annually in Shanghai in May: Cosmetics China, Cosmetech and Beauty Shanghai. In 2013, the 18th edition of CBE attracted around 1700 exhibitors from 22 countries and some 250,000 visitors across a floor space of approximately120,000sqm.
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