Colin Morrison’s latest blog looks at Tom Bureau and Immediate Media.
Changing the business model demands strategic clarity, determination, some new people and many new skills. Glossy brochures and whizzy websites frequently claim such re-invention, but they’re often from publishers stubbornly dominated by print-bound editors for whom digital media remains an ancillary activity managed by, err, the IT department. Whether or not they go the whole way and separate new media from old – like Clark Gilbert’s ground-breaking Deseret Media – many print-centric groups do need to change decisively. They could do worse than study the UK-based Immediate Media…………