WPP’s new unit Kantar Consulting has acquired brand consultancy Mash Strategy for an undisclosed sum.
Founded in 2010 by Clear Ideas co-founder and Added Value director Jonathan Williams and former Clear/Added Value exec Conrad Persons, Mash has a team of more than 25 insight, strategy, innovation and design specialists, based in its studio in London and office in New York. The firm provides integrated consulting services covering growth strategy, insight, innovation and brand transformation; and its tailored approach to gathering insights uses commercial, consumer and cultural understanding to identify growth opportunities with the most potential. In addition, the company offers a range of tools to help clients understand the way their brand creates value for the business and consumers.