Media Shift: Newspaper National Network folds in the US

nnn-600_6CniiNqAfter more than two decades selling advertising on behalf of the nation’s (USA) biggest newspaper publishers, the Newspaper National Network is closing up shop at the end of this month, the organization announced Tuesday.

Explaining the decision, David Chavern, president and CEO of the Newspaper Association of America, which is a partial owner of the NNN, stated: “The partners felt the need to invest in an alternative go to market strategy, focused on emerging digital opportunities and ROP [run of paper] advertising, rather than significant capital investments in NNN at this time.” Founded by a consortium of newspaper publishers in 1994, when the Internet was in its infancy and print newspapers still dominated news consumption, NNN provided a crucial service for publishers, media agencies and brands by enabling advertisers to execute national ad campaigns across multiple publishers, eliminating the need to make each buy separately.

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