Mobile Programmatic Buying Is Taking Off

Mobile programmatic ad-buying is taking off. Rubicon Project, a large ad exchange and ad tech provider, last week shared that mobile now accounts for over 20% of the company’s total managed revenue, up from less than 3% just one year ago. That represents a spend increase of 1,300%, and Rubicon doesn’t expect it to slow down any time soon. The company anticipates its managed mobile revenue to pass $200 million this year.

For the full story read MediaPost

Related Post