SMSUK (Sodexho) approached Motivcom with an offer in February for its incentives and loyalty business on the condition that its meetings and events business (which is primarily operated by Motivcom subsidiary Zibrant) was excluded, which led to Motivcom undertaking a sale process to identify suitable buyers for Zibrant. Prior to the MBO, it is understood that Capita was interested in buying Zibrant, but it did not progress past due diligence.
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