Creative agency Nomads has announced the acquisition of search engine and social optimisation agency Shake Interactive for an undisclosed sum.
Hans Howarth, Nomads CEO and founder, explained the reason for the move, saying: “The Shake deal is part of Nomads’ ambitious growth strategy, which is considered, structured and sustainable. Shake is an acknowledged expert in its field and its team is well respected. I’ve known James [Oliver , Shake CEO] for years, and our approach and passion for delivering results-driven transformation for our clients is the same, so as well as helping to grow Nomads’ capabilities and global presence, it makes absolute sense to combine forces and offer an even stronger proposition for clients.”
The move has seen Shake CEO James Oliver assume the role of global COO at Nomads.
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