One third of all revenues will be native advertising by 2018

FIPP“Native advertising is really taking off. It will almost double its share of the overall advertising revenues in the magazine publishing industry to 33% in 2018 up from 19% in 2015,” said Jesper Laursen, founder and CEO of Native Advertising Institute (NAI).

“The growing importance of native advertising and the opportunities, challenges and threats it generates for the magazine media industry is creating a wide-ranging debate. It’s important, therefore, to get more facts and data than emotion and opinion into the argument and that is why FIPP has joined with the Native Advertising Institute to establish benchmarks and trends with the first Native Advertising Trends Report,” explains Chris Llewellyn, president and CEO of FIPP.

For the full story read FIPP Insight

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