Publicis Buys Healthcare Unit Of PDI

Publicis HealthcarePublicis Healthcare Communications Group (PHCG) is acquiring PDI’s Commercial Services operation (CSO) that features a contract sales organization and other fee-for-services businesses in the medical and clinical areas.

Publicis is paying $33 million to acquire the operation, plus expected earn-outs based on 2016 revenue. While there are no assurances that this payment will be achieved, PDI expects the earn-out payment to range between $5 million to $15 million if certain CSO client commitments are obtained.

For the full story read Mediapost and Market Watch

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