Publicis confirms talks with Cheil

imageNet acquisitions contributed 147 million euro ($166.20 million) or 7% of first-quarter 2015 revenue. “You have maybe noticed we have reduced enormously the flow of acquisitions as we lean first to integrate Sapient,” says Levy.

“We don’t expect this year to be a year of large or numerous acquisitions” with the possible exception of Samsung’s ad agency Cheil Worldwide, the second largest Asian agency outside of Japan. Levy confirms acquisition talks, believing the South Korean-based agency would be a great fit to complement its digital expertise and global footprint. But he says these discussions have had “ups and downs” and “we are in a plateau today.”

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