Forget Facebook and Google: The ad world thinks this tech giant is ‘terrifying’

The mad men and women of the ad industry have plenty of reasons to toss and turn at night. Money is increasingly trickling from television commercials to digital media — a market that Facebook and Google currently have in a duopolistic chokehold. Inter-agency competition is at a fever pitch. Unconventional upstarts are eating their lunch. If Don Draper were around today, there’s a good chance he’d work at Facebook. But it’s not internet advertising giants that keep the industry’s top chief up at night. Nor is it his three-month-old daughter. It’s…Amazon?

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Newspaper’s print advertising revenues decline continues

The erosion in print ad sales kicked off at the beginning of 2016 and did not let up. In the fourth quarter alone, print sales dropped 20 per cent at the New York Times and at McClatchy, operator of 29 US daily papers. Gannett, owner of USA Today, reported a 15 per cent fall in the US and a 14 per cent decline at Newsquest, its UK chain. News Corp said the fall in print dragged total ad revenue down 29 per cent at News UK (publisher of The Sun and The Times), 20 per cent at Wall Street Journal publisher Dow Jones and 12 per cent at its Australian papers. The Financial Times and Tronc, the owner of the Los Angeles Times and Chicago Tribune, have also been hit.

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Brexit Will Weaken UK Ad Spend, Zenith Says

Brexit will further weaken a slowdown in UK adspend in the coming years, Zenith has forecasted, with advertising growth set to halve to 5% this year. The Publicis Groupe media agency’s Advertising Expenditure Forecasts says UK adspend will be down on 2015’s 9.2%. Last year Zenith had predicted UK growth of 9.7%.

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TV groups watch out for EU commercial break

At the start of 2016, UK television broadcasters were on a roll. Spending on TV advertising had surged more than 7 per cent to £5.3bn in 2015. ITV, the UK’s biggest commercial broadcaster, was looking forward to another strong year — thanks in part to sporting events including the European football championships. But, so far, the TV ad market in 2016 is flat, or just marginally stronger than at the same point last year, according to media agencies. Some industry analysts even believe TV ad spending could fall this year — for the first time since the global financial crisis in 2009.

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TV fights the future

Online advertising has grown rapidly in recent years, with US revenues hitting $59.6bn in 2015, according to eMarketer, compared with the $68.9bn generated by television. However, as online advertising has grown, so have concerns about viewer measurement, fraud and the placement of campaigns on sites that could be harmful to brands.

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Can newspapers do anything to stop the advertising exodus?

In August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They […]

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UK Adspend hits six-month high of £9.4bn

Adspend in the UK grew to a record high of £9.42 billion in the first half of the year, according to the latest Advertising Association/Warc Expenditure Report.UK advertising expenditure grew by 5.8 per cent, according to the report. Internet spend for H1 2015 increased by 13.3 per cent to £3.98 billion. The strong growth in digital spend with driven by mobile, which accounted for 79 per cent.

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