Next 15 acquires digital agency Pinnacle

Press Release: Next 15, the digital communications group, is pleased to announce the acquisition of the entire issued share capital of PMC Investments Limited (“Pinnacle”), a specialist technical content and digital marketing business with customers in the electronics, telecoms and engineering sectors, including Toshiba Electronics, Sandvik Coromant and European Telecommunications Standards Institute

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Dentsu Aegis Buys Retail Consulting Specialist Cosin

Cosin & Associados Consultoria e Serviços de Informática – to give it its full title – was established in 2005 by brothers Arnaldo and Alessandro Cosin, who previously worked in major consulting companies Accenture, IBM and CapGemini. The firm’s services include business consulting, IT consulting and project management with a deep specialism in retail. Based in São Paulo, it now employs around 200 professionals

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Ad-Tech Execs On Why Dentsu Aegis’ Majority Stake In Merkle Is A Smart Move

Ad tech executives reacted to Monday’s news that Japanese holding company Dentsu Aegis Network acquired a majority stake in Merkle, a CRM and performance marketing agency. Columbia, Md.-based Merkle is one of the largest independent digital agencies. While the terms of the deal weren’t disclosed, Merkle has more than 2,900 employees and reported $436 million […]

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Dentsu Aegis Network buys Gyro

Press Release: New York [July 25, 2016] – Dentsu Aegis Network today announced the acquisition of gyro, the largest independent global creative agency dedicated exclusively to business-to-business (B2B) marketing

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WPP makes investment in All Def Digital in US

WPP announces that it has agreed to make a strategic investment in All Def Digital, Inc. (“ADD”), a digital media company founded by hip-hop impresario Russell Simmons, in the US. ADD’s clients include NBC Universal and Samsung. The company was founded by Simmons in 2013. It employs approximately 35 people and is based in Los Angeles. […]

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