WPP set to battle Bain over its bid for ADK ad agency

WPP is preparing to lock horns with Bain Capital in Tokyo, after the Boston-based private equity firm launched a $1.3bn tender offer for Japan’s third-biggest advertising agency — a long-term business partner of the UK-listed giant. Just hours after Bain’s offer was made public, people close to WPP said on Monday night that it did not intend to sell its 24.7 per cent stake in Asatsu-DK (ADK) at the ¥3,660 price offered by Bain, as the tender “severely undervalues” the Japanese firm.

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Next 15 acquires Elvis Communications

Press release: Next 15, the digital communications group, is pleased to announce the acquisition of the entire issued share capital of Elvis Communications Limited (“Elvis”), a UK based integrated digital agency with a focus on consumer brands

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Next 15 acquires Velocity Partners

Press Release: Next 15, the digital communications group, is pleased to announce the acquisition of the entire issued share capital of Velocity Partners Limited (“Velocity”), a B2B digital agency with a focus on technology clients. Velocity was founded by Doug Kessler and Stan Woods in 2000, who will remain in the business following its acquisition. Clients include multi-national technology groups, such as Sprint, Xerox and Informatica. Velocity is based in the UK, however, 70% of its revenues came from US-based clients in financial year ended 30 April 2017

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WPP agrees to acquire creative agency group, thjnk AG, in Germany

Press Release: WPP announces that it has agreed to acquire thjnk AG (“thjnk”), a leading independent creative agency group in Germany. Founded in 2012 in Hamburg, with offices in Berlin, Dusseldorf, Munich, Zurich and New York, thjnk is a multi-award winning agency group specialising in advertising, design and corporate publishing. Recently it was named Agency of the Year 2017 by German trade publication Werben & Verkaufen. The agency employs 400 people

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Huntsworth acquires experential agency, TCEG for £24.7m

Press Release: Huntsworth plc, the healthcare communications and public relations group (“Huntsworth” or “the Group”), today announces the acquisition of the entire share capital of The Creative Engagement Group (“TCEG”) from funds managed by LDC (Managers) Limited (“LDC”) and certain members of TCEG’s management for total consideration of £24.7m

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Dentsu Aegis Buys media.at in Austria

In Austria, marcoms giant Dentsu Aegis Network has acquired full-service media agency media.at, which provides consulting, research and data analysis relating to comms strategy, ad planning and buying, and ad verification. Terms of the deal were not disclosed.

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Dentsu hops to it with acquisition of US digital marketer Leapfrog

Japanese advertising giant Dentsu has agreed to buy US digital marketer Leapfrog. The Tokyo-based company said it would acquire a 100 per cent stake in Leapfrog, whose proprietary LFX Conversion Platform aims to optimise the consumer experience via channels ranging from social media to physical stores. Leapfrog, which is headquartered in Illinois, generated revenue of $32m in the 12 months ended December 2016 and employs 150 people, most of who are software engineers and data scientists

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Next 15 acquires digital agency Pinnacle

Press Release: Next 15, the digital communications group, is pleased to announce the acquisition of the entire issued share capital of PMC Investments Limited (“Pinnacle”), a specialist technical content and digital marketing business with customers in the electronics, telecoms and engineering sectors, including Toshiba Electronics, Sandvik Coromant and European Telecommunications Standards Institute

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Dentsu Aegis Buys Retail Consulting Specialist Cosin

Cosin & Associados Consultoria e Serviços de Informática – to give it its full title – was established in 2005 by brothers Arnaldo and Alessandro Cosin, who previously worked in major consulting companies Accenture, IBM and CapGemini. The firm’s services include business consulting, IT consulting and project management with a deep specialism in retail. Based in São Paulo, it now employs around 200 professionals

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