TV groups watch out for EU commercial break

At the start of 2016, UK television broadcasters were on a roll. Spending on TV advertising had surged more than 7 per cent to £5.3bn in 2015. ITV, the UK’s biggest commercial broadcaster, was looking forward to another strong year — thanks in part to sporting events including the European football championships. But, so far, the TV ad market in 2016 is flat, or just marginally stronger than at the same point last year, according to media agencies. Some industry analysts even believe TV ad spending could fall this year — for the first time since the global financial crisis in 2009.

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TV fights the future

Online advertising has grown rapidly in recent years, with US revenues hitting $59.6bn in 2015, according to eMarketer, compared with the $68.9bn generated by television. However, as online advertising has grown, so have concerns about viewer measurement, fraud and the placement of campaigns on sites that could be harmful to brands.

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Netflix sets sights on 100m subscribers

Netflix will hit 100m subscribers “some time next year”, according to chief executive Reed Hastings, after the digital home of Daredevil and Orange is the New Black reported its best ever quarter, aided by expansion into 130 new markets

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Amazon signs up Top Gear Show trio

Amazon has won the race to sign the departing presenters of BBC’s Top Gear show, as online groups continue to encroach on the terrain of traditional broadcasters by securing major deals to produce original content

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