Dentsu hops to it with acquisition of US digital marketer Leapfrog

Japanese advertising giant Dentsu has agreed to buy US digital marketer Leapfrog. The Tokyo-based company said it would acquire a 100 per cent stake in Leapfrog, whose proprietary LFX Conversion Platform aims to optimise the consumer experience via channels ranging from social media to physical stores. Leapfrog, which is headquartered in Illinois, generated revenue of $32m in the 12 months ended December 2016 and employs 150 people, most of who are software engineers and data scientists

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Dentsu Aegis Network reports 9.4% growth for 2015

Dentsu Group has posted revenue of YEN 818.57 billion (£4.96 billion) for 2015 – a 12.8 per cent year on year increase. Gross profit for the Japanese group’s full year 2015 results stood at YEN 761.996 billion, a 12.6 per cent rise, with organic gross profit growth increasing by 7.0 per cent

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Dentsu acquires Navegg in Brazil

Dentsu Aegis Network continues its acquisition spree with the purchase of Navegg, a data strategy shop based in Brazil. Founded in 2009, Navegg specializes in the collection, analysis and multichannel activation of audience data, particularly for programmatic buys.

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Dentsu Won’t Buy Interpublic or Havas

Count Dentsu out as an acquirer of the Interpublic Group or Havas Group, at least for the foreseeable future. Speaking at a Goldman Sachs investor conference in New York Thursday, Tim Andree, EVP at Japan-based Dentsu, said the holding company was not interested in purchasing either holding at this time. For the full story read […]

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Dentsu Won't Buy Interpublic or Havas

Count Dentsu out as an acquirer of the Interpublic Group or Havas Group, at least for the foreseeable future. Speaking at a Goldman Sachs investor conference in New York Thursday, Tim Andree, EVP at Japan-based Dentsu, said the holding company was not interested in purchasing either holding at this time. For the full story read […]

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