Three Steps To Cross-Device Success For Publishers

The benefits that come with leveraging cross-device identity for advertising are well known. Cross-device campaigns lead to better targeting, stronger campaign metrics, and higher return on ad spend for advertisers, plus better user experiences, higher engagement, and more value from users as they move across screens. But even with the knowledge of these benefits, many […]

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Reed Elsevier presses ahead with digital drive

Reed Elsevier has reported first-half results ahead of analysts’ expectations as it drives its business further into the digital sphere. Erik Engstrom, chief executive, said that for the full year, the company remained “confident that we will deliver another year of underlying revenue, profits and earnings growth” as all four of its business divisions increased […]

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