Guardian News and Media (GNM) has unveiled the beta version of a tiered membership scheme offering access to events and other perks aimed at building a third revenue stream to complement the cover sales, print and digital advertising that currently make up the bulk of its revenue, while also tying a core of readers closer to the Guardian brand
Like the music industry, the Guardian has realized that the value in media isn’t in selling access to a specific product or unit of content, but in creating a deep relationship with readers and fans who want access
There are times when you wonder whether traditional publishers actually “get” digital at all. They embrace programmatic trading and then worry about falling CPMS, they extoll the virtues of native and then flood their pages with low-rent clickbait. And then they start to give away digital content again
There are times when you wonder whether traditional publishers actually “get” digital at all. They embrace programmatic trading and then worry about falling CPMS, they extoll the virtues of native and then flood their pages with low-rent clickbait. And then they start to give away digital content again
Many newspaper bosses still think traditional journalism represents the unique strength that will, somehow, secure their digital future.
Digital shop Isobar, part of Dentsu Aegis Network, has launched a new commerce optimization platform called ICOM
Today’s news from the World Federation of Advertisers — that nearly three in four are unhappy with programmatic and prefer traditional media buying — is not a major surprise
Everyone knows that BuzzFeed does lists and quizzes and videos you like to click on and share. Some people know that BuzzFeed also does reporting from far-flung places, and some delicate, thoughtful features. But not many people know that BuzzFeed also does business reporting.
New owner Jeff Bezos hasn’t done anything spectacular like shutting down the Washington Post’s printing presses, but the paper has been making some interesting moves lately that other media companies could learn from
MediaPost talks to Ben Jankowski about the adoption of programmatic media-buying and new forms of data for targeting audiences
MediaPost talks to Ben Jankowski about the adoption of programmatic media-buying and new forms of data for targeting audiences
For the world’s largest marketing services companies such as WPP, Publicis and Omnicom, buying and selling online advertising space has become a lucrative business. But the agency groups face a growing problem: many advertisers are worried that they are being exploited by opaque business practices
Future plc yesterday announced a promotion giving print consumers a free digital edition. The promotion, which is to run across its entire portfolio, is the first of its kind in the industry
Shane Smith, the colorful co-founder and CEO of Vice Media, has gotten the multibillion-dollar market valuation he wanted for his upstart new-media conglomerate
Future plc., a London-based media corporation, has tapped Rubicon Project to launch a global ad exchange for programmatic trading
“We will definitely not be going digital-only, there is a role for a print product. Not everyone wants to live their life digitally”. So says Andrea Vidler , CEO of Centaur. For the full interview read The Guardian
European media companies are committing hundreds of millions of dollars to investing in digital start-ups, as they look for ways to diversify away from stalling growth in their core businesses
DMG Media and Trinity Mirror have recently revealed figures showing spectacular digital advertising revenue leaps
Amazon’s dispute with Hachette could have consequences none of us ever dreamed of
f the increase in programmatic trading leads to standard ad formats becoming “too commoditised” there’s a risk publishers will ditch them in favour of more content-led advertising, according to Dennis Publishing’s head of digital sales Gary Rayneau, in an interview with The Drum
