Luxury magazines finally face digital headwinds

The luxury magazine market, for so long a well-heeled haven from the turmoil facing the rest of the print media industry, could be about to confront the same headwinds battering other magazines and newspapers. Analysts say that glossy magazines such as Vogue, Harper’s Bazaar and Vanity Fair are starting to see a shift in readers and advertisers to online social media platforms such as Instagram and Facebook. But they are also being hit by forces specific to the industry that has for so long offered them protection.

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YouTube controversy shakes up digital advertising as brands pull adverts

Over the past five years, Google and Facebook have cut a conquering swath through the market for digital advertising, snatching ever more business from legacy media companies, such as print newspapers and magazines. But a growing scandal involving the inadvertent placement of ads next to extremist content on Google’s YouTube video has raised questions about whether the balance of power is about to shift again.

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Forget Facebook and Google: The ad world thinks this tech giant is ‘terrifying’

The mad men and women of the ad industry have plenty of reasons to toss and turn at night. Money is increasingly trickling from television commercials to digital media — a market that Facebook and Google currently have in a duopolistic chokehold. Inter-agency competition is at a fever pitch. Unconventional upstarts are eating their lunch. If Don Draper were around today, there’s a good chance he’d work at Facebook. But it’s not internet advertising giants that keep the industry’s top chief up at night. Nor is it his three-month-old daughter. It’s…Amazon?

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Telegraph warns of ‘intense competition’ from Facebook and Google

The owner of The Daily Telegraph’s view of the trading environment in its newly published annual accounts was more bearish than a year ago. TMG described how print publishers now have a “less certain” role because of “competition from the proliferation of free digital content and the increasing role of large-scale digital platforms in distributing and aggregating content”, particularly on mobile

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Few news providers will now be liking Facebook

Winston Churchill famously defined “appeasement” as “being nice to a crocodile in the hope that he will eat you last”. By that definition, many of the world’s biggest news publishing organisations have been in the appeasement business for at least the past two years and the crocodile to which they have been sucking up is Facebook, the social networking giant

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Facebook launches Canvas for brands

Mark D’Arcy, the chief creative officer at Facebook Creative Shop, the social media giant’s in-house ad agency, told a press briefing today that Canvas will give advertisers “more space” and will allow them to create “unique” experiences on mobile

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Peak content: The collapse of the attention economy

For a long time, we’ve been creating too much content, so much so that I think that we’ve already reached Peak Content, the point at which this glut of things to read, watch and listen to becomes completely unsustainable. There hasn’t been enough ad revenue to sustain it for years and, with 2015 ending with a rush of acquisitions, consolidations and funding rounds with eye-watering valuations, 2016 will mark the beginning of a shake out.

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