YouTube controversy shakes up digital advertising as brands pull adverts

Over the past five years, Google and Facebook have cut a conquering swath through the market for digital advertising, snatching ever more business from legacy media companies, such as print newspapers and magazines. But a growing scandal involving the inadvertent placement of ads next to extremist content on Google’s YouTube video has raised questions about whether the balance of power is about to shift again.

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IPG Unit Golin Acquires Brooklyn Bros.

The Brooklyn Brothers — a fast-growing independent known for award-winning “paid” and “owned” media campaigns for brands such as NBC and Pepsi — has been acquired by one of the dominant players in “earned” media, Interpublic public relations division Golin

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Programmatic Is Growing Up

Two of the largest holding companies in the world — Publicis Groupe and Interpublic Group — made headlines this morning, and programmatic advertising was part of the reason why

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Dentsu Won’t Buy Interpublic or Havas

Count Dentsu out as an acquirer of the Interpublic Group or Havas Group, at least for the foreseeable future. Speaking at a Goldman Sachs investor conference in New York Thursday, Tim Andree, EVP at Japan-based Dentsu, said the holding company was not interested in purchasing either holding at this time. For the full story read […]

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Dentsu Won't Buy Interpublic or Havas

Count Dentsu out as an acquirer of the Interpublic Group or Havas Group, at least for the foreseeable future. Speaking at a Goldman Sachs investor conference in New York Thursday, Tim Andree, EVP at Japan-based Dentsu, said the holding company was not interested in purchasing either holding at this time. For the full story read […]

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