What next for the ‘new’ Bauer Media?

Media everywhere needs to be focused on unbundling information that was once packaged for print, in order to give readers-users the opportunity to pay only for what they actually want. Nowhere is this easier than in markets where readers account for most of the revenues – like many of those sectors traditionally dominated by Bauer

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Can Condé Nast create a new world of luxury?

Magazines everywhere have been shredded by lost readers and advertising. But millions of worldwide sales are testimony to the global appeal of these disrupted brands. The business model may be broken but the brands are not. International editions of Vogue, Cosmopolitan, National Geographic, Men’s Health, Autocar, Time Out, GQ, Auto Bild, T3, Elle, Robb Report, and a hundred other magazines are reminders of huge audiences and halcyon days. But these long-established brands can now deliver a new future, taking publishers into retailing, consumer services, education, and screen entertainment – to compete with consumer products which are pushing into media content from the other direction

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Colin Morrison on broken B2B models and the golden era that might lie ahead

Rather than the online space being perceived as a threat, Morrison believes there exists a distinct opportunity to increase the authority of magazine brands. Magazines that have successfully made transitions into digital include the 170 year-old Building, their editor recently stating that the digital space has allowed them to position their writers as true experts in their respective fields

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Time Inc UK puts film into focus

Time Inc UK today reveals a new dedicated advertising film division, fundamentally changing its approach to better serve the film industry and putting film at the very heart of the business.The ambition is to deliver bigger, bolder and brighter ideas that will engage Time Inc UK’s 20 million consumers by concentrating strategically on increasing film […]

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