Economist Group looks beyond advertising for return to growth

The head of the Economist Group has promised a return to revenue growth in the next twelve months, after falling print advertising caused a third successive year of declining sales. Chris Stibbs said the company — which owns the Economist magazine and other information businesses — had lost about £50m, or 46 per cent of the […]

read more

6 ways for magazines to build their future

Almost 300 years ago, a posh Brit called Edward Cave published the world’s first magazine. Last week, 300 metres from the London birthplace of The Gentleman’s Magazine, Cave’s 21st century successors were whipping themselves into a frenzy of enthusiasm that belied industry statistics of falling revenue, profit and readership

read more

Imagine launches entire magazine portfolio on Readly

With the Readly app, Imagine magazines will be available on iOS and Android devices in 250 countries. The app, which has been described as “the Spotify or Netflix of reading”, offers unlimited content at a low fixed price. Imagine’s portfolio of magazines includes How It Works, All About History, iCreate, Digital Photographer, Photoshop Creative, Games™, History of War and World of Animals

read more

The Economist launches standalone video arm

Called Economist Films, the unit promises “high-end, factual programmes that capture the voice and identity of The Economist”. The service will be available for brands to sponsor an episode or a series, but they will have no influence over the editorial content, the publisher has clarified. The Economist launched an expanded native advertising offering in […]

read more