Matomy buys mobile programmatic platform MobFox For $17.6M

Matomy Media Group, a supply-side platform (SSP), on Tuesday announced it has acquired MobFox, a European mobile programmatic ad platform. Per a release, the total consideration price of the deal is $17.6 million. The news comes just weeks after Publicis Groupe bought a 20% stake in Matomy for $65 million. For the full story read […]

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Programmatic Is Growing Up

Two of the largest holding companies in the world — Publicis Groupe and Interpublic Group — made headlines this morning, and programmatic advertising was part of the reason why

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WPP invests in ad tech company AppNexus

WPP, the world’s leading communications services group, announces that it has agreed to inject the industry’s second-largest publisher ad server platform (formerly part of Xaxis, its wholly-owned global programmatic media and technology platform) and invest US$25 million in AppNexus, to enhance AppNexus’ position as the world’s largest independent ad technology provider

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RTL Group spends $144M for majority stake in SpotXchange

RTL Group, a large European media company, on Thursday announced it will buy a majority stake in SpotXchange, a supply-side platform (SSP) for programmatic video advertising. RTL is acquiring a 65% majority stake in SpotXchange for $144 million, with the opportunity to acquire the remaining shareholding in the future. The news comes just weeks after […]

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