Publicis acquires Lighthouse Digital (South Africa)

Publicis Groupe today announces the acquisition of Lighthouse Digital, a preeminent digital media agency to be aligned with Starcom MediaVest Group (SMG) in South Africa. Lighthouse is an established leader in the use of advanced social analytics tools and was the first agency in Africa to provide clients with a proprietary real-time reporting dashboard. The […]

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Publicis Groupe acquires ETO

Publicis Groupe announced today the acquisition of ETO, a leading agency in CRM based in Lille and
Paris. This move allows Publicis Worldwide to advance its offerings in the field of CRM and datamining

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