WPP agrees to acquire creative agency group, thjnk AG, in Germany

Press Release: WPP announces that it has agreed to acquire thjnk AG (“thjnk”), a leading independent creative agency group in Germany. Founded in 2012 in Hamburg, with offices in Berlin, Dusseldorf, Munich, Zurich and New York, thjnk is a multi-award winning agency group specialising in advertising, design and corporate publishing. Recently it was named Agency of the Year 2017 by German trade publication Werben & Verkaufen. The agency employs 400 people

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WPP’s Plista buys Oslo-based content analytics group Linkpulse

WPP said on Tuesday that Plista, a provider of data-driven native advertising and part of Xaxis – its global programmatic media company – has acquired Oslo-based real-time content analytics group Linkpulse. Linkpulse works with over 120 publishers in Europe, enabling them to track the performance of articles across devices via customised dashboards and alerts. WPP […]

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WPP acquires database marketing agency Conexance in France

Press Release: WPP announces that it has acquired Conexance MD, SAS (“Conexance”), operator of the leading data co-operative covering consumer transactions in France. Conexance is a database marketing company and a leader in providing proprietary statistical modeling to identify consumer behaviours and attributes that are strong predictors of future purchases. Conexance’s solutions provide improved performance for customer prospecting as well as building customer loyalty both online and offline. Conexance’s data cooperative offers more than 25 million individual household buyers and 32 million digital profiles qualified by one billion business transactions from more than 500 data-contributing retailers and merchants

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WPP makes investment in All Def Digital in US

WPP announces that it has agreed to make a strategic investment in All Def Digital, Inc. (“ADD”), a digital media company founded by hip-hop impresario Russell Simmons, in the US. ADD’s clients include NBC Universal and Samsung. The company was founded by Simmons in 2013. It employs approximately 35 people and is based in Los Angeles. […]

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