WPP bosses rule out breakup but back sell-offs

WPP bosses have signalled a willingness to sell off underperforming parts of the global marketing empire but have ruled out a complete breakup following the departure of founder Sir Martin Sorrell, as shares surged almost 9% after a better-than-expected first quarter

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WPP: breaking up world’s top advertising group could net £22bn

Sir Martin Sorrell’s resignation has raised the question of whether his successor will be able to stop a breakup of the world’s largest advertising group. Some analysts believe that there is more value in breaking up the sprawling empire – WPP employs more than 200,000 staff in 400 separate ad businesses in more than 3,000 offices in 112 countries – particularly as its stock market value has plummeted more than a third in the past year

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Advertising companies struggle to adapt to a new world

It has been a miserable year for the holding companies that own the world’s largest advertising groups, with shares in WPP, Publicis, Omnicom and Interpublic Group all down sharply over the past 12 months. Consumer groups are rethinking their marketing spending while unease about the effectiveness of digital advertising has damped investor spirits. With advertising’s Mad Men in danger of becoming sad men, what future is there for the holding companies? Their business model, which has traditionally brought together creative agencies, media buying and planning groups, is under attack on multiple fronts.

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WPP set to battle Bain over its bid for ADK ad agency

WPP is preparing to lock horns with Bain Capital in Tokyo, after the Boston-based private equity firm launched a $1.3bn tender offer for Japan’s third-biggest advertising agency — a long-term business partner of the UK-listed giant. Just hours after Bain’s offer was made public, people close to WPP said on Monday night that it did not intend to sell its 24.7 per cent stake in Asatsu-DK (ADK) at the ¥3,660 price offered by Bain, as the tender “severely undervalues” the Japanese firm.

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WPP agrees to acquire creative agency group, thjnk AG, in Germany

Press Release: WPP announces that it has agreed to acquire thjnk AG (“thjnk”), a leading independent creative agency group in Germany. Founded in 2012 in Hamburg, with offices in Berlin, Dusseldorf, Munich, Zurich and New York, thjnk is a multi-award winning agency group specialising in advertising, design and corporate publishing. Recently it was named Agency of the Year 2017 by German trade publication Werben & Verkaufen. The agency employs 400 people

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WPP’s Plista buys Oslo-based content analytics group Linkpulse

WPP said on Tuesday that Plista, a provider of data-driven native advertising and part of Xaxis – its global programmatic media company – has acquired Oslo-based real-time content analytics group Linkpulse. Linkpulse works with over 120 publishers in Europe, enabling them to track the performance of articles across devices via customised dashboards and alerts. WPP […]

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