WPP acquires healthcare media agency, CMI, in the US

WPP said it has acquired U.S. media agency Communications Media Inc, and plans to use the company as a media investment management hub. WPP said it will integrate the media unit of its health communications experts company Ogilvy CommonHealth Worldwide into the newly acquired CMI, and then plans to use CMI as a media investment hub for GroupH, which is the parent company for WPP’s healthcare specialist companies

read more

AKQA acquires majority stake in digital agency Potato

WPP announces that its wholly-owned operating company, AKQA, the leading digital services agency, has acquired a majority stake in the holding company of digital agency Potato. Potato specialises in designing and building complex, secure and scalable web applications. Its work sits at the heart of many influential marketing campaigns

read more

WPP’s Millward Brown has agreed to acquire Analytics Quotient in the US

WPP announces that its operating network Millward Brown, a global leader in brand, media and communications research, has agreed to acquire the business operations of Analytics Quotient (“AQ”), a marketing analytics company that extracts insights from data to help clients define their marketing strategies. AQ also builds data visualization tools and custom analytics solutions to help clients slice, dice, simulate and monitor business data

read more

WPP agrees to merge ANZ businesses with STW

Communications Group Limited (STW) and increase its shareholding from 23.6% to 61.5%. STW, Australia and New Zealand’s leading marketing and communications group, is a publicly listed company, whose shares are traded on the Australian Securities Exchange

read more

STW share trading suspended on WPP buyout speculation

Listed advertising and marketing services firm STW Communications has gone into a trading halt amid speculation of a takeover by Sir Martin Sorrell’s WPP. The move by WPP is not unexpected with the two businesses being closely associated since the late 1990s. STW and WPP partner in some businesses such as Ogilvy, and WPP already owns 23.6 per cent of STW through its subsidiary, Cavendish Square Holdings.

read more