Omnicom Media Group’s global head of investment has said that the planned launch of a second agency trading desk by WPP, revealed by Mumbrella last week, could have come about because the agency giant “hit barriers” with its first trading desk, Xaxis. For the full story read mUmbrella
Kantar Media agrees to acquire Civolution’s NexTracker audience measurement and SyncNow second screen audio watermarking business in France
Film and television measurement specialist Rentrak is to acquire the US TV measurement business of WPP’s Kantar Media for $98m in Rentrak common stock. WPP will then spend a further $56m to bring its overall share of the US-based firm to 16.7%. The deal gives WPP’s GroupM agencies full access to Rentrak audience data. WPP […]
WPP Digital takes a minority stake in Polestar in China
Haworth’s billings for the year ended 31 October 2013 were approximately US$700 million with gross assets of US$87 million at the same date
WPP, the world’s leading communications services group, announces that it has agreed to inject the industry’s second-largest publisher ad server platform (formerly part of Xaxis, its wholly-owned global programmatic media and technology platform) and invest US$25 million in AppNexus, to enhance AppNexus’ position as the world’s largest independent ad technology provider
Established in 2004 in Shanghai, Teein is a full-service social media agency offering social listening, social marketing and social CRM
The deal marks WPP’s first acquisition in Mongolia, with the group now operating in 111 countries. In addition, Y&R becomes the first global ad network to establish a majority-owned agency office in the country
According to a number of reports in the media, WPP is in ‘advanced talks’ regarding the possible acquisition of some divisions of Brazilian research agency IBOPE Group by its Kantar arm
According to a number of reports in the media, WPP is in ‘advanced talks’ regarding the possible acquisition of some divisions of Brazilian research agency IBOPE Group by its Kantar arm
WPP invests in next generation digital content studio Indigenous Media, founded by acclaimed film makers Jon Avnet, Rodrigo Garcia and Jake Avnet
WPP announces that Kantar Health, its wholly-owned global healthcare consulting firm, has acquired Focus Assistência Médica S/S Ltda. and Classe Assistência Médica S/S Ltda. (“Evidências”), a leading healthcare research company, in Brazil
In a press release WPP has announced that its wholly-owned operating company Salmon, a leading e-commerce agency has acquired e-commerce specialists, Neoworks Limited in the UK
In press release today WPP announces that its wholly-owned operating company Brand Union, a leading branding and identity company, has acquired 60% of Epigram in Brazil
Omnicom’s TBWA is looking at as many as six more acquisitions spread out over the next four quarters. This is according to Derek Bouwer, CEO at TBWA\South Africa. The Omnicom-owned group, says Bouwer, is taking a different approach from rivals WPP and Publicis in its acquisition strategy. At the end of 2013, TBWA acquired 80% […]
For the world’s largest marketing services companies such as WPP, Publicis and Omnicom, buying and selling online advertising space has become a lucrative business. But the agency groups face a growing problem: many advertisers are worried that they are being exploited by opaque business practices
JWT, the global marketing communications agency, has acquired a majority stake of Mídia 123 Serviços de Publicidade Via Internet Ltda. (“Blinks”), a leading search engine marketing agency in Brazil
JWT, the global marketing communications agency, has acquired a majority stake of Cairos Usabilidade Eireli (“Try”)
WPP announces that its majority-owned company, Aqua, South Africa’s largest digital agency and part of Wunderman, has acquired Applogix, a marketing and ecommerce technology company in South Africa
Millward Brown, a WPP company, announced Tuesday the acquisition of InsightExpress, which focuses on media analytics for brand marketers
