Conversant gaining appeal as M&A target

Conversant Inc. (CNVR:US) is gaining appeal as a takeover target after the company formerly known as ValueClick Inc. sold website businesses to focus on digital-advertising technology. The $1.65 billion company, which divested sites including Investopedia this year while increasing its presence in digital-video advertising, may attract traditional agencies such as WPP Plc (WPP) as they […]

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WPP Digital acquires minority stake in Percolate

WPP Digital, the digital investment arm of WPP, has acquired a minority interest in Percolate Industries, Inc., that will enable multiple WPP companies to create streamlined and engaging content on behalf of their clients. Founded in 2011, Percolate employs approximately 100 people and is based in New York with offices in London and San Francisco. […]

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Millward Brown acquires majority stake in ARMI-Marketing in Russia and Ukraine

WPP announces that its wholly-owned operating company Millward Brown, a global leader in brand, media and communications research, has agreed to acquire a majority stake in ARMI-Marketing in Russia (“ARMI”). Founded in 1992 and headquartered in Moscow, ARMI is a leading provider of market research services in Russia and Ukraine. Clients include leading multinational and […]

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