Telegraph to use digital content as backbone of paper

Daily telTelegraph Media Group is this week implementing a radical restructure of its editorial operation to focus on using digital content as the backbone of each printed edition of the Daily Telegraph. In a series of “town hall” meetings with staff Jason Seiken, Telegraph Media Group editor-in-chief, last week unveiled an acceleration of his vision to transform the organisation’s print-focused mindset into a digitally led approach.

Seiken and top TMG executives have “cherry picked” ideas from newspapers in North America and Europe, most notably Germany’s Die Welt, to introduce new editorial practices and a new production system.

For the full story read The Guardian