The industrialisation of a global events business: recipe for growth or stagnation?

Media Briefing unpicks UBM’s strategy announcement: 

The life cycle of events, with a few notable exceptions, tends to be much shorter than for content brands. That’s why valuation multiples for trade show businesses have been historically lower than for data and content businesses.

A singular focus on looking after the big and mature events will likely lead to stagnancy. 

For the full blog read The Media Briefing