The Wall: 2015 – a breakthrough year for video advertising

Advertisers and agencies are already sold on programmatic, but in 2015 we will see publishers fully embrace programmatic technology as they begin to realise the huge opportunity it represents for efficiency and financial growth. We can also expect to see gains in open, RTB-based video ad exchanges, as advertisers seek to consolidate their video ad buys via a single programmatic platform. As consumers move their media attention to smartphones and tablets, it makes sense for advertisers to follow the trend.

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