Trinity Mirror reports 19% print ad slide as it confirms the New Day’s closure

Trinity Mirror has reported a fall of nearly 20% in print ad revenues as it confirmed it is to close the New Day after just two months.

Ahead of its AGM on Thursday, the Daily Mirror publisher said the print advertising market had been “volatile” in the first four months of this year, but digital had bounced back somewhat.

Trinity Mirror’s trading update, for the period from 28 December to 1 May, highlighted the ongoing tough trading conditions faced by newspaper publishers. The company said print advertising revenues declined by 19% year on year across the period, with newspaper sales falling by 4.5%.

For the full story read The Guardian 

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