TV groups watch out for EU commercial break

itvAt the start of 2016, UK television broadcasters were on a roll. Spending on TV advertising had surged more than 7 per cent to £5.3bn in 2015. ITV, the UK’s biggest commercial broadcaster, was looking forward to another strong year — thanks in part to sporting events including the European football championships. But, so far, the TV ad market in 2016 is flat, or just marginally stronger than at the same point last year, according to media agencies. Some industry analysts even believe TV ad spending could fall this year — for the first time since the global financial crisis in 2009.

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