UK television advertising booms despite digital rise

If television is dying, British advertisers have yet to hear the message. Spending on TV advertising in the UK will surge 9 per cent this year to £4.2bn, according to forecasts by GroupM, WPP’s media investment division. Not all media are performing as well as TV, however. Spending on newspaper and magazine advertising is expected to decline 9 per cent to £2.3bn, GroupM says. 

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