Why inflight magazines will continue to fly (despite Wi-Fi)

Headquartered in London, Ink Global is the largest publisher of inflight magazines in the world, producing magazines for 25 of the world’s largest airlines reaching the eyeballs of 656 million passengers annually. Editorial Director Kerstin Zumstein explains to Piet van Niekerk why she believes print magazines on aircrafts will be around for many years to come.

In an interview with FIPP Zumstein said “The inflight magazines we produce at Ink add an upgraded, emotional quality to the passenger experience that only print can offer. Even the airlines that offer Wi-Fi on planes, such as Norwegian or United Airlines, still request quality print magazines from us. Not only because passengers enjoy leaning back and reading good travel stories on board, but often our magazines are also taken from the aircraft to be perused at home or during their travels.”

For the full interview click here

 

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