Jon Lund COO and partner at knowledge-sharing startup memit and chairman of the Danish Online News Association fears that the app-based tablet approach to magazines leads straight to oblivion, at least for individual magazine titles.
Not that tablets aren’t suited for reading. I discover most of the articles I read every day through my favorite iPad apps: Zite, Flipboard, Facebook and Twitter. These apps don’t produce any content themselves. They’re merely curating what’s already out there. My dedicated magazine apps, on the other hand, have been lost among the many other apps on my iPad. I never read them, even those I pay monthly subscription fees for. Here’s why.
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